An interesting thing happened at a recent show. After talking with the event director I learned that the club does not allow any event marketing via social media. The explanation was that they are a private club and social media marketing is open to the public and it borders on advertising which can have an impact on their non-profit status. All of this is nonsense… and let’s discuss why!
Most clubs have private member groups on Facebook and private accounts on Instagram and TicTock. These groups are by admission only and can be matched up to the club’s membership list. Again, these groups are private and by admission only, so you control who sees what you post and you also can remove the option to comment!
A private group is an extension of the club. It’s members only so the club can use the group as an up-to-date newsletter! Send announcements, post photos, reveal voting results, etc. A private social media group creates constant contact between your club and its members, on a daily basis.
One use for social media groups that is of interest to me is promoting upcoming events. Yes, you should still send out emails, post flyers, and add it to the calendar, but social media is a way to create constant reminders, add videos, and make sure your members see it.
When I perform a show at a club I try to go to the bar or pub before the show and ask why someone isn’t attending. At almost every show a response is “I didn’t know it was happening!”
Sometimes there’s nothing we can do… they just didn’t know, but if it wasn’t promoted via social media, then the fault is on the club as they didn’t do everything they could to let their members know about the exciting events the club offers. It’s a modern world, and we need to adjust to it!
For anyone concerned about non-profit advertising, that’s a non-existent issue in this case. With a closed group, you are just letting your members know about upcoming opportunities at the club. There is no issue marketing events to the members, and in the eyes of the IRS, it’s the same as if you posted a flyer or sent an email. Trust me on this one… I’ve asked!
So please, use social media to market your events. Your members will thank you.
About Michael Gutenplan:
Michael Gutenplan is the top-rated mentalist in America. A corporate entertainer and private club specialist you can learn more at www.mentalist.show or www.themembersonlyshow.com (for private club entertainment).
I’m thoroughly captivated by the deep insights and stellar way of expressing complex ideas. Your depth of knowledge clearly stands out in each paragraph. It’s evident that you invest a great deal of effort into understanding your topics, and that effort pays off. Thank you for sharing such valuable insights. Keep up the great work! https://www.elevenviral.com
I’m truly impressed with your keen analysis and stellar way of expressing complex ideas. Your depth of knowledge shines through in every sentence. It’s obvious that you spend considerable time into delving into your topics, and the results pays off. We appreciate your efforts in sharing this valuable knowledge. Keep up the great work! https://www.elevenviral.com
I’m truly impressed with your deep insights and superb writing style. The knowledge you share shines through in every piece you write. It’s clear that you put a lot of effort into researching your topics, and this effort pays off. We appreciate your efforts in sharing such valuable insights. Keep up the great work! https://www.elevenviral.com
I’m thoroughly captivated by the keen analysis and stellar ability to convey information. Your depth of knowledge shines through in every piece you write. It’s clear that you invest a great deal of effort into delving into your topics, and that effort is well-appreciated. Thank you for sharing this valuable knowledge. Continue the excellent job! https://www.elevenviral.com
I am genuinely amazed with your profound understanding and stellar ability to convey information. Your depth of knowledge is evident in every piece you write. It’s obvious that you put a lot of effort into researching your topics, and this effort is well-appreciated. Thank you for sharing such detailed information. Keep up the great work! https://rochellemaize.com
I have a Blogger blog that is hooked up to my personal website. The actual blog is linked off of the homepage. I would like to know if there’s a widget or something that I can put on my website’s homepage that will show my latest blog posts. Not the whole post, but maybe just the headline and a link to go to my blog..
Hi, What is the best free software to automatically backup wordpress database and files ? A software that is trustworthy and would not hack your password in wordpress. Have you tried it ? For How long ? Thanks……
I am planning to move to Australia permanently. Hopefully, my immigration process will be completed this year and I will move in the beginning of 2011. Can someone suggest some excellent resources and blogs about making the plans for settling in Australia?.
Wonderful work! This is the type of information that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my web site . Thanks =)