Off-season or mid-week may actually increase attendance!
I just returned from performing at two clubs back-to-back. One was a beach club and one was a Yacht Club… and here’s the thing – the shows for both were…
Trust but Verify: What to look for when booking entertainment.
With the arrival of autumn, it’s time to start thinking about your holiday party. Corporate events, family gatherings, and staff banquets are right around the corner – and many will…
The case for promoting events via Social Media in a private club world.
An interesting thing happened at a recent show. After talking with the event director I learned that the club does not allow any event marketing via social media. The explanation…
10 Tips and tricks to get members to come to your next club event.
Every week I have the privilege of performing at private clubs and events around the nation, which means that every week I have a chance to review the good and…
How to handle event cancellations due to change in club management
The club business is a world of constant turnover. It seems like every week managers and boards change. With new faces showing up in management positions reviews of existing contracts quickly follows…
Top 7 reasons members don’t show up and how to change it.
You booked the show on a holiday weekend or during a major event. Always look at the school, social, and community calendar before booking events. And if it’s off season…
Stop saying you’re out of our budget and start asking if we can make it work within our budget
An amazing thing happened today – I got, at almost the same moment, two emails from clubs, each dealing with cost and budgets. One email stopped the conversation cold with…
“Raise the Chandelier”
At a recent show I overheard an incredible conversation. Someone was looking for a ladder to raise a chandelier so it wouldn’t cast a shadow on my stage. They asked…
Exclusive events are the secret to satisfaction.
Every week I fly across the nation to perform at a club or corporate event. Members and attendees are often surprised that I’m there just for their show. “You flew…
Want a great event – have good sound and lights!
You’ve booked the best, your members are excited, and the event is sold out… what can go wrong?!? The number one thing I experience as a performer for private clubs…