Off-season or mid-week may actually increase attendance!
I just returned from performing at two clubs back-to-back. One was a beach club and one was a Yacht Club… and here’s the thing – the shows for both were…
The case for promoting events via Social Media in a private club world.
An interesting thing happened at a recent show. After talking with the event director I learned that the club does not allow any event marketing via social media. The explanation…
10 Tips and tricks to get members to come to your next club event.
Every week I have the privilege of performing at private clubs and events around the nation, which means that every week I have a chance to review the good and…
Top 7 reasons members don’t show up and how to change it.
You booked the show on a holiday weekend or during a major event. Always look at the school, social, and community calendar before booking events. And if it’s off season…
Stop saying you’re out of our budget and start asking if we can make it work within our budget
An amazing thing happened today – I got, at almost the same moment, two emails from clubs, each dealing with cost and budgets. One email stopped the conversation cold with…
“Raise the Chandelier”
At a recent show I overheard an incredible conversation. Someone was looking for a ladder to raise a chandelier so it wouldn’t cast a shadow on my stage. They asked…
Want a great event – have good sound and lights!
You’ve booked the best, your members are excited, and the event is sold out… what can go wrong?!? The number one thing I experience as a performer for private clubs…
Buy Now – Make a Profit Later!
I can’t tell you how many times I perform at a club or venue and they are renting equipment. Sound, stage, lights… It’s a waste of money! The excuse is…
New Ideas for Member Events
Member events are important. They create a greater connection to the club, increase membership sales, drive retention rates, and give your members a reason to come other than sports or…
Proven ideas for marketing member events
The biggest fear when scheduling a member event is that no one will sign up. It’s a legitimate concern but not a good reason to not put on events! In…