Want a great event – have good sound and lights!
You’ve booked the best, your members are excited, and the event is sold out… what can go wrong?!? The number one thing I experience as a performer for private clubs…
Phone, text, or email – how to market your events to members
If you’re reading this blog you most likely get my monthly email and if you don’t open it, a follow-up a week or two later While a few people get…
The Power of Taking Risks with Entertainment
In the world of private clubs there’s a funny situation. To put it bluntly - the members have money, the clubs don’t. The tight budgeting and financial accountability necessary in…
Buy Now – Make a Profit Later!
I can’t tell you how many times I perform at a club or venue and they are renting equipment. Sound, stage, lights… It’s a waste of money! The excuse is…
Second time’s a charm – Booking Repeat Shows
Michael Gutenplan is America's top mentalist and magician. He is a corporate entertainer and named best club entertainment.
Hospitality for entertainers… what to offer
I’m going to keep this super simple and offer my thoughts on what guest entertainers should be offered. With that in mind, each club has their own rules and regulations…
What makes Mentalist Michael Gutenplan the best corporate entertainment and club performer?
Lots of people proclaim that they're the best. The top rated, award-winning, the number 1, the world's best are self applied descriptions... but what justifies these titles? When trying to…
Redefining Failure
Every event planner has experienced an epic failure. No one shows up, the venue has a weird layout, the caterer is awful, and these are just the tip of the…
Preparing for Problems Before They Arrive
There’s an old saying about problems: “It’s not if it happens, it’s when it happens.” In the world of events, that means that part of your planning needs to be…
How To Turn That No Into A Yes
Event planners, caterers, and experience directors are all risk takers. From design to final presentation, there’s always a chance that it won’t work but that doesn’t stop you from trying…